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Business Writing

Affiliate marketing – Ten tips to lose blog readers and buyers

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May 16, 2010
Affiliate marketing – Ten tips to lose blog readers and buyers

Many bloggers who are focused on social media issues have joined the affiliate marketing bandwagon. The tactic du jour seems to be for the same band of buddies to blast their opt-in list with dozens of links, video clips, sales letters and other annoying pitches daily. All seem to be in competition for the...
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A Blog, A Facebook Fan Page and A LinkedIn Account all Met in a Bar…

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April 24, 2010
A Blog, A Facebook Fan Page and A LinkedIn Account all Met in a Bar…

Really. They did. How? By first connecting with one another online, of course.   LinkedIn offers account holders, those holding free accounts and those with a  Premium account, the ability to automatically show Twitter messages in their status updates. And, if you use WordPress or TypePad you can have each new post show on...
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Marketing Insight: Sticky Blogs will Market Themselves

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April 18, 2010
Marketing Insight: Sticky Blogs will Market Themselves

A sticky blog is one that tells a memorable story, is easy to market because the story inspires online buzz and inspires return readers. Check out the three A's for this marketing insight on blog writing and marketing.
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Flogging: A Secret Blog Marketing Insight

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April 4, 2010
Flogging: A Secret Blog Marketing Insight

For using a blog as a marketing tool, one tip or insight is to consider a flogger -- a ghost writer who writes on behalf of your company and in line with your marketing goals.
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How to Write a Book Review

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March 28, 2010
How to Write a Book Review

So, how do you as a business blogger write a book review? This is an important question, since the manner in which you review a book may affect your readers' perceptions of how you conduct your own business.
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Outsourcing Your Blog Writing

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March 17, 2010
Outsourcing Your Blog Writing

Blog writing is hard work. It takes time and effort to write high-quality posts on a regular basis. Because marketers are so busy, more and more are outsourcing their blog writing. That makes perfect sense but there are a few things to consider before hiring someone to do your blog writing. Specifically:
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