Is Inbound Linking for You? (Part 1)

Inbound links are an important and often misunderstood search engine optimization tactic. Every industry and most every subject has web directories listing various sites and blogs dedicated to their subject area. When your site is listed on one of those directories and a link into your site is provided, that’s an inbound link.

Is it OK to Self-Promote Once in a While?

The best blogs are about helping others, report relevant information, offering free tips and sharing best practices. Of course, it’s indirect marketing done to promote goodwill. It’s also good citizenship, done to improve the community. Sometimes it’s done without any pretense and that’s ok.

Flowers for Socrates

Color images spear deadly dull blog topics. Simple sentences focus the blogger’s point. But first, the pictures. Consider the graphics of the graphic: where does it go? what does it do? and how big is it anyway? It needs to go as high up and be as big as it needs to be to draw…

You Tube Video In Post = Higher Google Page Rank?

Google has owned YouTube — the free, web-video hosting site — for nearly three years now. Not too long after Google’s purchase of YouTube, I read a theory about the two that went like this: If your site has videos from YouTube on it, your site will have a higher page rank in Google than similar sites…