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Why your company needs a social media marketing service

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October 29, 2011
Why your company needs a social media marketing service

Owning and operating a business can be a bit like a circus act sometimes.  There are so many tasks that need managing, so much paperwork that needs approval, so many expenses that have to be considered, so many campaigns to plan — there just aren’t enough hours in a day to juggle all the...
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My friend with the group blog (Part 1)

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July 5, 2011
My friend with the group blog (Part 1)

  A friend of mine recently mentioned that he was experiencing a number of long-standing difficulties administering the group blog he started.    Naturally, I said, “tell me more,” figuring I could help, or maybe, at least learn something.  So the following conversation ensued: My friend:  ”I wanted to do a group blogging site...
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10 Things to Avoid in a Business Blog

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May 24, 2011
10 Things to Avoid in a Business Blog

Business blogs are a fantastic way to help establish your credibility within your given industry. It provides potential clientele the opportunity to see the range of your knowledge and your company’s personality. It also helps increase the amount of traffic that is flowing to your company website. However, businesses only benefit from blogging if...
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Helping Our Friends in Japan by Tapping the Hidden Value of Your Social Network

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March 11, 2011
Helping Our Friends in Japan by Tapping the Hidden Value of Your Social Network

From 1995-1996, my wife and I spent a year teaching English in Japan.  We taught children as young as three, business owners and even some adults in their nineties.  We were invited into the homes of many of our students and developed friendships.  Although it’s been over 15 years, we still stay in touch...
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Would You Start Driving a Car Without Learning How to Drive?

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February 21, 2011
Would You Start Driving a Car Without Learning How to Drive?

While anyone can start using social media platforms such as Facebook, LinkedIn and Twitter for promoting a business, it would seem reasonable to understand that there are things to learn about using these platforms effectively.
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Want to Write a Blog for Bloomberg Businessweek?

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February 19, 2011
Want to Write a Blog for Bloomberg Businessweek?

Want to write a blog for Bloomberg Businessweek?  You can and I did. The online magazine has a Small Business Department and every day it carries a blog in a section called “Today’s Tip.” My post, Why Small Business Owners Need a Blog appeared in the January 21st edition and has since received several...
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