At the Consumer Electronics show in Las Vegas last week, Ford Motor Company unveiled dashboard innovations that included being able to use Twitter and Facebook from behind the wheel. Streaming internet audio from behind the wheel is one thing, but social media? Presented as Ford’s connectivity strategy, it appears that other auto makers will soon follow suit. Can you say distracted driving?
If you’re considering changing your blog to something very different from what it is today, I’d suggest doing it over a period of days or weeks rather than overnight. Changing the focus, intent, or purpose of a blog isn’t a bad thing. The trouble comes when the change occurs without warning, without reason, or without a plan.
Corporate employees can be the organization’s best brand ambassadors. This means that an army of employees can be dedicated to communicating the company’s key messages and building its brand reputation online through blogs, Twitter, Facebook, LinkedIn, etc.
Policies are dull. No one wants to create them, no one likes to read them and certainly, few desire the job of enforcing them. But they can play an important role in outlining the rules of engagement around a particular set of online behaviors and have a strong role to play in the face of new situations where the there are no standards. This is especially true with the wild west world of social media in business.
In October of 2004 I used Blogger to publish my first blog. It was so easy getting started with Blogger. In fact, my first blog is still on the Blogger platform. Little did I know that Blogger was only the first step of my blogging platform adventures.
Every online community or social networks has lurkers- people who read messages but never post, who join groups but never participate. This is a common aspect of online life. I too am a lurker on many occasions online. I read, I think about what has been posted and on many occasions, I compose responses either in my head or on the screen, but never push the send button.