Notes from a panel discussion on social media. Lisa Hartmann, Social media Specialist for Duke Energy was on the panel along with Corey Creed and Brandon Uttley.
I recently picked up Adrian Segar’s, Conferences That Work: Creating Events that People Love and was fascinated by the concept of peer conferencing. It turns out that peer conferencing uses an attendee-centered model that largely leaves the content of the conference up to attendees. There still needs to be some organizational framework that guides the attendees but aside from that, organizers are more like facilitators then authority figures that control the speakers and content. This largely user generated content (sound familiar) has a lot of similarities to what bloggers should try and build on-line.
Blogs are the work horses of social media communications. Before dipping your toe in the Facebook waters, consider if you have enough material to blog, or at least do Facebook Notes.
A few months ago I started a blogging alliance for like minded bloggers. Our blogging alliance is a mastermind group where we help and promote each other’s blogs. Instead of talking about my personal experiences with our blogging alliance, I interviewed Michelle Salater, Owner of Sūmèr, LLC. Sūmèr, LLC, specializes in web copywriting, SEO copywriting, and the promotion and marketing of websites after they launch.
I meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends. They assume simply being on these platforms means they “leverage” social media!
As a blogger you’re into engaging with your audience, right? You enjoy getting comments because it means you’ve inspired someone to interact. You reply back to establish an even more meaningful relationship. Being social, at a distance Social networks enable still deeper connections. Here’s where you can reach any number of people who share similar…