If you are on Twitter and have a sizable following, you can dramatically increase blog views and blog subscriptions by tweeting them following each new post. However, if you are into social media in any big way, updating Twitter, Facebook and posting to reviewing and bookmarking sites are all horribly time consuming. You can ease…
If you’re on LinkedIn or Twitter then you’ve really already said, “Be active.” But, practically speaking, what else should or can you do? Do you know what’s being said about your company? About your products or suppliers? What about you? Here’s my practical approach.
Before we go further, this post assumes that the reader has been blogging for at least 3 months, and has a clearly defined reason for blogging.
So far you’ve been told to:
• Set up a blog in your chosen platform.
• Submit your URL to various online directories.
• Create an editorial calendar.
• Write compelling content that will engage your readers.
• Visit other blogs and when appropriate comment on various posts.
• Approach website and blog owners in your niche to request that your blog link be added to their site(s).
• Promote your blog via social media, i.e. Twitter, Facebook, LinkedIn.
As social media develops, “mainstreams” and becomes a part of everyday life, one of the consequences is that posted blog articles will increasingly be subject to the claims of our litigious legal system. This is certainly true in the United States – but because the Internet has few boundaries, whatever you write can become fodder for claims anywhere in the world.
Like I mentioned in the email we’ve been using @TheBloggersBull as the Twitter address for the site (for about the last 3 months). True, it represents the first 15 characters of The Bloggers Bulletin and it may be somewhat amusing to say or hear for some (actually that “some” probably represents just me; and any amusement I got from it lasted about 5 minutes, 3 months ago). But it doesn’t seem like it represents the content of the site very well.
The concept of Inbound Marketing is for people to find you not for you to find people. This approach uses Social Media to make it easier for your potential fans, followers or tribesmen to find you.
The traditional marketing model (Outbound) relied on you actively pursuing customer or followers. Big companies spent big bucks on this model and it mostly worked but not anymore — Social Media has changed the game.