Social Networking

Why Social Media Listening is Critical to Marketing

One of the most critical components of social media marketing is determining how to effectively engage the target audience before even attempting to do so. This can be accomplished by listening to the conversations that are already occurring online even before building that Facebook fan page or Twitter account, a step that many marketers forgo.

More Bloggers and Other Business People Will Use Web Video? (Part 1)

Anything that doesn’t look well-produced, that has what we call low production value, comes across as unprofessional.

Businesses understandably don’t want to look unprofessional, business-people don’t want to look unprofessional and of course video bloggers — bloggers who do their stuff on video also — don’t want to look unprofessional either.