It seems to me that the best ideas come from spirited intellectual debate not predetermined conclusions made for us by our party affiliation or Facebook group.
One of the most critical components of social media marketing is determining how to effectively engage the target audience before even attempting to do so. This can be accomplished by listening to the conversations that are already occurring online even before building that Facebook fan page or Twitter account, a step that many marketers forgo.
Blogs are not about the news. They are what’s behind the news. If your company is only looking at blogs as another way to tout the company line, don’t blog. Stick with press releases.
How to help great causes by blogging about them.
Anything that doesn’t look well-produced, that has what we call low production value, comes across as unprofessional.
Businesses understandably don’t want to look unprofessional, business-people don’t want to look unprofessional and of course video bloggers — bloggers who do their stuff on video also — don’t want to look unprofessional either.
Here is a quick tip I just learned for building a community around your blog. I learned it by accident but since it works, I thought I would share it with you.