Back in 2007, when David Meerman Scott’s The New Rules of Marketing & PR blasted off to bestsellerdom, online social networking was just beginning to generate mainstream buzz. Facebook was only available to people with a .edu web address, Twitter was barely a twinkle, and YouTube though bubbling up, hadn’t truly blasted off. All three…
What may be more important is that the title of your Facebook fan page can be searched internally on Facebook as well as externally. And that’s where you can really use to your advantage the 75 characters allowed for the fan page title. Use keywords that you want people to use to find you.
Strategically harnessing the power of Twitter, Facebook and your website to promote your business creates an online marketing strategy that provides more than the sum of its three parts.
I happened upon this piece by Clive Thompson published at Wired.com on January 25th of this year: Clive Thompson in Praise of Online Obscurity . I think business people utilizing Twitter may find it an insightful read, so I recommend it.
When it comes to your business blog, you can spend hours promoting it and spend less time on more important business tasks, or you can utilize tools that allow you to put your blog promotion efforts on autopilot.
I just finished wrapping an independent short film of which I am one of the leads, and one of the crew was tweeting the goings on from the set.