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Social Media Plans for the Coming Year

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December 30, 2009
Social Media Plans for the Coming Year

For those of you who use social media (and this including blogging) as a way to connect with potential customers/clientele, it’s a good idea to look at the current tools in your social media toolkit and then consider which current or new tools you want to use in the coming year.
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Legal Ramifications – Copyright Law – I

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December 29, 2009
Legal Ramifications – Copyright Law – I

In the last Legal Ramifications, we gave an overview of intellectual property ("IP") law and said that bloggers will have to contend with two of the three main parts of IP - namely, copyrights and trademarks (patent law will rarely if ever effect a blog).
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How not to do it – lessons from Eurostar and Eurotunnel

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December 28, 2009
How not to do it – lessons from Eurostar and Eurotunnel

I should have been in Paris this Christmas. I’d promised my mum that I would take her there because she loves the place and, in particular, she loves Eurostar. However, by the Sunday before Christmas, once we’d heard about those poor passengers stuck in the tunnel for hours and hours without food, water, toilets...
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Why Outsource?

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December 28, 2009
Why Outsource?

Outsourcing is a global industry. If you're not taking advantage of it then you're probably missing an opporunity. here are the reasons I outsource.
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Two Books To Boost Your Social Media Marketing

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December 26, 2009
Two Books To Boost Your Social Media Marketing

‘Tis the season to set goals for a new year, and if you’re like many a blogger, one of your goals is to attract more eyeballs to your content (which is, of course, king). So you need a marketing plan. It can be simple or complex, depending on how deep you want to...
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Social Media and Professional Services

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December 25, 2009
Social Media and Professional Services

Lately there has been in influx of lawyers, CPAs and physicians into the social media arena. Facebook, Twitter, LinkedIn, etc. are now being used by these professionals in an attempt to connect with each other and potential clients. I say attempt because their intentions are good, but their execution leaves much to be desired....
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