One of the most critical components of social media marketing is determining how to effectively engage the target audience before even attempting to do so. This can be accomplished by listening to the conversations that are already occurring online even before building that Facebook fan page or Twitter account, a step that many marketers forgo.
I write best in my office. Having all my stuff – computer, books, notepads, different color pens and highlighters, my small and large dictionaries, my trusted thesaurus, refrigerator down the hall and Willie the Wonder Dog at my feet, helps me stay relaxed and focused.
Blogs are not about the news. They are what’s behind the news. If your company is only looking at blogs as another way to tout the company line, don’t blog. Stick with press releases.
Many studies have shown that users scan web pages, rather than read them. So the first, and most important thing to know is, your audience isn’t reading your posts. They’re scanning.