Copywriter Cathy Goodwin in a recent ezine article posed the question whether your Web site is “fuzzy about your ideal clients.” Her premise is that visitors to your Web site need to know immediately whether what you have on offer pertains to them.
A creative work is protected by copyright from the moment the work assumes a tangible form – which in copyright circles means as soon as the work is “fixed in a tangible means of expression.” You don’t have to put a notice on the work – or register it with the US Copyright Office in Washington to get protection – although there are some benefits to doing these things if you are creating a major work.
We never know how one short conversation can impact our lives. I know because I had one over three decades ago that shaped my destiny even though I didn’t know it at the time. As we slide from one year into the next, is it time you had a short conversation with yourself?
For those of you who use social media (and this including blogging) as a way to connect with potential customers/clientele, it’s a good idea to look at the current tools in your social media toolkit and then consider which current or new tools you want to use in the coming year.
There’s all this talk about journalists losing their jobs and the “real” news media shrinking which could be seen as a disadvantage since there’s now more online competition supposedly. I have found it to be quite the opposite in my local area for a number of reasons:
When someone follows me on Twitter, the first thing I do is click through to that person’s Twitter bio from the email notification I get. (I do NOT do automatic follow because I want to check out who is following me.)