The best blogs are about helping others, report relevant information, offering free tips and sharing best practices. Of course, it’s indirect marketing done to promote goodwill. It’s also good citizenship, done to improve the community. Sometimes it’s done without any pretense and that’s ok.
Without a doubt, there’s a lot of noise out there about the importance of social media for business and many professionals engaged in social media wonder, “where is the payback?” So, I thought I would share a personal testimonial about a positive experience generating business using social media.
We’ve talked about the need to make scannable blog posts and how the visual system works. We’ve talked getting the right toolbox to create scannable posts. Now, let’s talk about how to put your tools to work. Use headings as sign-posts Especially if your post is long, use headings to break it up and show…
When I switched from a Blackberry to an iPhone I rediscovered my love for Podcasts. I found myself downloading and subscribing to hundreds of them. I would conveniently have them with me during the day and when I would do a remedial task I would listen to the news or any other interest that seems to occupy time that I do not have.
Last week I blogged about the way the visual system works and suggested some implications for blog post formatting. This week, I want to get specific. But first, if you didn’t read last week’s post and you’re wondering why bother, here are pictures of two blogs (I’ve attempted to hide the specifics).
Blogs and LinkedIn are natural support sites for each other. One gives you voice. The other gives you audience.