People just love free stuff. Free is one of the most valuable marketing tools a blogger has. For a blogger, the cost of free is, well, pretty much free (sans your time). The trick to pricing free is that something has to make up for all that free stuff you give away. Pricing Free Now,…
As shared in my previous posts, the time has come for us to seriously think of managing our online persona and reputation. Web 2.0 tools have democratized publishing, blogging being one well known example. But, the lower the barriers to entry, the higher the need for staying relevant: the quality of the content that we are creating and sharing matters as well as how that is perceived and redistributed by others.
Almost every discussion about blogging eventually comes down to the question: “Do you have any marketing insight that will help me promote my blog?” The flip answer is” “Why do you want to?”
Blog writing is hard work. It takes time and effort to write high-quality posts on a regular basis. Because marketers are so busy, more and more are outsourcing their blog writing. That makes perfect sense but there are a few things to consider before hiring someone to do your blog writing. Specifically:
The answer to how to have a blog first depends on why you want a blog. (The word blog comes from combining web and log, as in a log of what you’re doing).
The following lists articles on Facebook that we at TBB have written in the last 7 months; several of these articles discuss using Facebook, but as part of a larger, cohesive marketing strategy for your business, including your blog: