Tag Archive for Business

Who Owns Social Media and Why It Should Not Be You

3d people partner.

Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes “who owns social media?” within the organization. For many new initiatives, he who first touches the new “thing” becomes its…

How Does Your Blog Rate?

Gold Star

You might be interested in trying out two free tools to help evaluate the effectiveness of your website/blog. Website Grader compares your site to other blogs and Headline Analyzer evaluates the Emotional Marketing Value (EMV) of your headlines, taking into account how the headline evokes intellectual, empathetic and spiritual responses.  These tools won’t solve all…

What Motivates Us To Do Our Best Work?

Drive

Daniel Pink’s new book, Drive: The Surprising Truth About What Motivates Us, suggests that most private and public organizations haven’t figured out what really motivates us. Mr. Pink says, “Most of us believe that the best way to motivate ourselves and others is with external rewards like money – the carrot-and-stick approach.” He says that this strategy is no longer relevant in today’s business environment.

Blogging From A Script Reader’s Eyes

images1

In addition to being a Film and TV actress, I am also a script reader. A script reader (or story analyst), usually hired by the script development team of a production company, is paid to read screenplays and then write about what they have read, this output is called a coverage. The coverage serves as…

There’s More Than One Way to Write

writers block

Sometimes it’s best to just start writing. Sometimes, the best approach is just to start typing, letting your thoughts meander gracelessly on the page. It’s funny how often those wandering words will suddenly start to coalesce, take shape, and become a clear thesis and narration seemingly on their own.