As shared in my previous posts, the time has come for us to seriously think of managing our online persona and reputation. Web 2.0 tools have democratized publishing, blogging being one well known example. But, the lower the barriers to entry, the higher the need for staying relevant: the quality of the content that we are creating and sharing matters as well as how that is perceived and redistributed by others.
So, how do you as a business blogger write a book review? This is an important question, since the manner in which you review a book may affect your readers’ perceptions of how you conduct your own business.
Almost every discussion about blogging eventually comes down to the question: “Do you have any marketing insight that will help me promote my blog?” The flip answer is” “Why do you want to?”
Blog writing is hard work. It takes time and effort to write high-quality posts on a regular basis. Because marketers are so busy, more and more are outsourcing their blog writing. That makes perfect sense but there are a few things to consider before hiring someone to do your blog writing. Specifically:
The answer to how to have a blog first depends on why you want a blog. (The word blog comes from combining web and log, as in a log of what you’re doing).
Learning the characteristics of technical writing may prove quite important for the reader usability of your business blog. In her three post series last year, “Tips and Tricks I Learned as a Technical Writer,” Neicole M. Creapeau went in to extensive detail about technical writing and its application to your blog. Read her series in the following links: