I should have been in Paris this Christmas. I’d promised my mum that I would take her there because she loves the place and, in particular, she loves Eurostar. However, by the Sunday before Christmas, once we’d heard about those poor passengers stuck in the tunnel for hours and hours without food, water, toilets (!) or any idea of what was going on, we decided that this wasn’t a service to be trusted.
‘Tis the season to set goals for a new year, and if you’re like many a blogger, one of your goals is to attract more eyeballs to your content (which is, of course, king). So you need a marketing plan. It can be simple or complex, depending on how deep you want to go with it; but in any event, it’s a good idea to put something down in writing to follow through on. Prior to making that plan you’ll want to read up on different options to gain a better idea of what best serves your purposes and fits your schedule. Because some strategies and tactics take more time to manage than others.
Lately there has been in influx of lawyers, CPAs and physicians into the social media arena. Facebook, Twitter, LinkedIn, etc. are now being used by these professionals in an attempt to connect with each other and potential clients. I say attempt because their intentions are good, but their execution leaves much to be desired.
In my first post I introduced social media and its meaning. This post, my second, is about the different social media networks and their proper use. Social media is not an advertising platform but it is a relationship building and nurturing platform. It is an organic online conversation between peers of more or less the same interests, wants and needs.
Blogs are the work horses of social media communications. Before dipping your toe in the Facebook waters, consider if you have enough material to blog, or at least do Facebook Notes.
A few months ago I started a blogging alliance for like minded bloggers. Our blogging alliance is a mastermind group where we help and promote each other’s blogs. Instead of talking about my personal experiences with our blogging alliance, I interviewed Michelle Salater, Owner of Sūmèr, LLC. Sūmèr, LLC, specializes in web copywriting, SEO copywriting, and the promotion and marketing of websites after they launch.