Write a blog. Yes, write a blog, but not just any blog — post something that makes it indisputably clear that you don’t believe in jury duty — and then circulate it on Twitter, Facebook and, of course, LinkedIn. Get the word out there, let the electronic buzz precede you into the court room.
I scratch my head when I see claims that Web 2.0 (or whatever buzzword of the day you want to prescribe to the concept) is revolutionizing marketing. It may be changing the scorecard for some, but for any savvy small business marketer, the concepts being introduced as new have been a way of doing business for decades. There will always be those who stampede toward the lottery promises and complain about their bankroll. Others just really get it.
Businesses, especially small businesses, need to develop a successful social media strategy that takes in to account the different social media platform technologies and how each fits into the business-branding process and the goals and mission of the businesses. Said strategy has to factor in what a business wants to accomplish and what role the strategy itself will play in the overall marketing plan of a business. If you are skeptical about investing the time it will take to develop a well-planned social media strategy, remember: if a business doesn’t plan, it plans to fail — jumping into social media just because it is hip will not do a business any favors
At the Consumer Electronics show in Las Vegas last week, Ford Motor Company unveiled dashboard innovations that included being able to use Twitter and Facebook from behind the wheel. Streaming internet audio from behind the wheel is one thing, but social media? Presented as Ford’s connectivity strategy, it appears that other auto makers will soon follow suit. Can you say distracted driving?
Corporate employees can be the organization’s best brand ambassadors. This means that an army of employees can be dedicated to communicating the company’s key messages and building its brand reputation online through blogs, Twitter, Facebook, LinkedIn, etc.
Policies are dull. No one wants to create them, no one likes to read them and certainly, few desire the job of enforcing them. But they can play an important role in outlining the rules of engagement around a particular set of online behaviors and have a strong role to play in the face of new situations where the there are no standards. This is especially true with the wild west world of social media in business.