People Who Like People…. Are the luckiest People in the world. Are you singing yet? Put Barbra on in the background, because just like everything old is new again, to understand how to build a blog audience, it only takes a little reconnection Fanny Brice style. Social media mavens like to chat about relationships, the new age term for People, one of the original 5P’s of Marketing. If you want to draw people to your blog, take a lesson or two from Fanny Brice and first learn how to work the room.