Tag Archive for goals

Who Owns Social Media and Why It Should Not Be You

3d people partner.

Determining who is in charge of social media can be a daunting task. Even when social leadership is channeled through the executive suite, it does not stop at the executive level. Often the question becomes “who owns social media?” within the organization. For many new initiatives, he who first touches the new “thing” becomes its…

What Motivates Us To Do Our Best Work?

Drive

Daniel Pink’s new book, Drive: The Surprising Truth About What Motivates Us, suggests that most private and public organizations haven’t figured out what really motivates us. Mr. Pink says, “Most of us believe that the best way to motivate ourselves and others is with external rewards like money – the carrot-and-stick approach.” He says that this strategy is no longer relevant in today’s business environment.

You May Not Be My Online Friend, But You Influence Me

I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online. I have online “friends” in my knitting community and my travel community, for example, but my professional networks do not yield friendships in the real, down-and- dirty, share a beer or drive me…

Outsourcing Your Blog Writing

Blog writing is hard work. It takes time and effort to write high-quality posts on a regular basis. Because marketers are so busy, more and more are outsourcing their blog writing. That makes perfect sense but there are a few things to consider before hiring someone to do your blog writing. Specifically: