Corporate employees can be the organization’s best brand ambassadors. This means that an army of employees can be dedicated to communicating the company’s key messages and building its brand reputation online through blogs, Twitter, Facebook, LinkedIn, etc.
In my previous posts, I introduced social media, its networks and channels, how it changed the face of marketing as we know it. In this post I will entertain the idea on why and how businesses should use social media as part of their marketing planning. There are still a lot of businesses fighting social media being skeptical about its application and try to find any excuses to why not to use it. The most common excuses (please let me know if you hear anymore so I can add them to the list) we “social media strategists” may hear:
Looking to drive more traffic to your blog? Blogging helps to reinforce my professional credentials, and at the end of the day, it’s always nice to generate leads and develop business from my blog. To help achieve my goals, here are my blogger’s resolutions for the next year.
Use the new year to make a resolution about blogging — either to explore a growth area, share expertise, or discover your voice. Examples show how others are already blogging on everything from divorce to weight loss.
As the New Year approaches many will vow to better their lives. They will swear off junk food, fast food, carbs and sugars alike. Just like any human these goals may be unrealistic and unattainable due to lack of discipline and desire. I have found that if you want something badly enough you will reap the rewards of efforts expended. I have also learned that you can not wish for something to fall into your lap without some persistent follow up.
‘Tis the season to set goals for a new year, and if you’re like many a blogger, one of your goals is to attract more eyeballs to your content (which is, of course, king). So you need a marketing plan. It can be simple or complex, depending on how deep you want to go with it; but in any event, it’s a good idea to put something down in writing to follow through on. Prior to making that plan you’ll want to read up on different options to gain a better idea of what best serves your purposes and fits your schedule. Because some strategies and tactics take more time to manage than others.