Tag Archive for Google

Book Review: Inbound Marketing

The concept of Inbound Marketing is for people to find you not for you to find people. This approach uses Social Media to make it easier for your potential fans, followers or tribesmen to find you.

The traditional marketing model (Outbound) relied on you actively pursuing customer or followers. Big companies spent big bucks on this model and it mostly worked but not anymore — Social Media has changed the game.

Being a Good Twitizen (Part 2)

Where can you look for good people to Follow on Twitter? How can you grow your quality Followers? What sites are best for quality content and ReTweets? These questions and more are answered in today’s Post: “Being a Good Twitizen (Part 2)

The Power of Twitter

Successful blogs not only contain insight and are written by talented authors, but also develop a brand through creative marketing tactics. Do you have novel ideas and analysis but struggle in attracting followers? I highly suggest utilizing social networking resources, such as Twitter, to generate traffic to your site.

What is Google Wave?

The Billy Bush talk on Twitter in Part 2 of 15 actually followed a previous panel — one which spoke mostly about the new Google application, Google Wave.

According to Google, Wave functions as the following:

” …an online tool for real-time communcation and collaboration. A wave can be both a conversation and a document where people can discuss and work together using richly formatted text, photos, videos, maps and more.”

Early in the talk, Greg Dalesandre, Product Manager for Google Wave mentioned that, “Google Wave and Twitter are cousins if you will.”

Is Inbound Linking for You? (Part 1)

Inbound links are an important and often misunderstood search engine optimization tactic. Every industry and most every subject has web directories listing various sites and blogs dedicated to their subject area. When your site is listed on one of those directories and a link into your site is provided, that’s an inbound link.