Ever feel like some people who are celebrating Web 2.0 as their sandbox and turf come at you with teeth bared and heels flying with their unrelenting “embrace me and my offerings” barrage of messages and never consider what might be comfortable for you?
I scratch my head when I see claims that Web 2.0 (or whatever buzzword of the day you want to prescribe to the concept) is revolutionizing marketing. It may be changing the scorecard for some, but for any savvy small business marketer, the concepts being introduced as new have been a way of doing business for decades. There will always be those who stampede toward the lottery promises and complain about their bankroll. Others just really get it.