Lately there has been in influx of lawyers, CPAs and physicians into the social media arena. Facebook, Twitter, LinkedIn, etc. are now being used by these professionals in an attempt to connect with each other and potential clients. I say attempt because their intentions are good, but their execution leaves much to be desired.
In my first post I introduced social media and its meaning. This post, my second, is about the different social media networks and their proper use. Social media is not an advertising platform but it is a relationship building and nurturing platform. It is an organic online conversation between peers of more or less the same interests, wants and needs.
Blogs are the work horses of social media communications. Before dipping your toe in the Facebook waters, consider if you have enough material to blog, or at least do Facebook Notes.
A few months ago I started a blogging alliance for like minded bloggers. Our blogging alliance is a mastermind group where we help and promote each other’s blogs. Instead of talking about my personal experiences with our blogging alliance, I interviewed Michelle Salater, Owner of Sūmèr, LLC. Sūmèr, LLC, specializes in web copywriting, SEO copywriting, and the promotion and marketing of websites after they launch.
I meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends. They assume simply being on these platforms means they “leverage” social media!
As a blogger you’re into engaging with your audience, right? You enjoy getting comments because it means you’ve inspired someone to interact. You reply back to establish an even more meaningful relationship. Being social, at a distance Social networks enable still deeper connections. Here’s where you can reach any number of people who share similar…