When having a business that is based solely online, providing excellent creative content is usually a general rule in your marketing plan. Content marketing is the creation of something that intrigues your end users, and can give them something to benefit from, or the mere joy of reading. More importantly, content marketing can drive traffic…
For using a blog as a marketing tool, one tip or insight is to consider a flogger — a ghost writer who writes on behalf of your company and in line with your marketing goals.
Email list-building for business owners (and many blogs) is imperative for marketing survival and success.
Businesses, especially small businesses, need to develop a successful social media strategy that takes in to account the different social media platform technologies and how each fits into the business-branding process and the goals and mission of the businesses. Said strategy has to factor in what a business wants to accomplish and what role the strategy itself will play in the overall marketing plan of a business. If you are skeptical about investing the time it will take to develop a well-planned social media strategy, remember: if a business doesn’t plan, it plans to fail — jumping into social media just because it is hip will not do a business any favors
In my previous posts, I introduced social media, its networks and channels, how it changed the face of marketing as we know it. In this post I will entertain the idea on why and how businesses should use social media as part of their marketing planning. There are still a lot of businesses fighting social media being skeptical about its application and try to find any excuses to why not to use it. The most common excuses (please let me know if you hear anymore so I can add them to the list) we “social media strategists” may hear: