Tag Archive for Online Marketing

How to Choose Your Best Keywords Without a Search Tool

When you begin working on an online marketing campaign, you will immediately recognize the importance of using the right keywords to boost your content’s search engine optimization. Choosing the wrong keywords can lead to lackluster results for your website. So how do you find the ideal keywords for your business? Many people turn to online…

Review: Red Hot Internet Publicity

As a professional marketing person myself, I always enjoy hearing others in my field speak to gain perspective on how much I know and don’t know among my peers. Also, what new tools I should apply to my current online marketing efforts.

Social Media and Professional Services

Lately there has been in influx of lawyers, CPAs and physicians into the social media arena. Facebook, Twitter, LinkedIn, etc. are now being used by these professionals in an attempt to connect with each other and potential clients. I say attempt because their intentions are good, but their execution leaves much to be desired.