Tag Archive for Online Marketing

The New Symbiosis of Professional Networks: Social Media’s Impact on Decision-Making

I am thrilled to share key findings from research that Don Bulmer and I conducted called The New Symbiosis of Professional Networks. The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR). Don and I began this research this summer in efforts to explore a greatly overlooked area in social media – how decision-makers are using social media in their work.