As shared in my previous posts, the time has come for us to seriously think of managing our online persona and reputation. Web 2.0 tools have democratized publishing, blogging being one well known example. But, the lower the barriers to entry, the higher the need for staying relevant: the quality of the content that we are creating and sharing matters as well as how that is perceived and redistributed by others.
Our online persona is defined by digital stuff that we create and who we share it with. Our reputation is then defined by how what we create is perceived and valued by others anywhere in the world. The fact is that your online reputation is now part of your personal identity and, frankly speaking, that is not yet well understood by many.
You now need to actively manage your reputation and your online persona before others do it for you.