It troubles me to see a crew of young vocalists asserting that geezers are now anyone over the age of thirty and the relics who have passed into the forties and beyond are such technology neophytes they think AOL is cutting-edge.
Ever feel like some people who are celebrating Web 2.0 as their sandbox and turf come at you with teeth bared and heels flying with their unrelenting “embrace me and my offerings” barrage of messages and never consider what might be comfortable for you?
I scratch my head when I see claims that Web 2.0 (or whatever buzzword of the day you want to prescribe to the concept) is revolutionizing marketing. It may be changing the scorecard for some, but for any savvy small business marketer, the concepts being introduced as new have been a way of doing business for decades. There will always be those who stampede toward the lottery promises and complain about their bankroll. Others just really get it.
Lately there has been in influx of lawyers, CPAs and physicians into the social media arena. Facebook, Twitter, LinkedIn, etc. are now being used by these professionals in an attempt to connect with each other and potential clients. I say attempt because their intentions are good, but their execution leaves much to be desired.
Not too long after opening a Twitter account, I shamelessly plugged one of my blog posts with a tweet. I remember the day well. It was a Thursday. My blog traffic suddenly spiked. Then someone “retweeted” my tweet. Here’s the original tweet:
In the end there’s is no secret weapon. Link building requires great content, connecting with other people and sound promotional tactics done on a consistent basis.