Tag Archive for social media

Book Review: Inbound Marketing

The concept of Inbound Marketing is for people to find you not for you to find people. This approach uses Social Media to make it easier for your potential fans, followers or tribesmen to find you.

The traditional marketing model (Outbound) relied on you actively pursuing customer or followers. Big companies spent big bucks on this model and it mostly worked but not anymore — Social Media has changed the game.

The New Symbiosis of Professional Networks: Social Media’s Impact on Decision-Making

I am thrilled to share key findings from research that Don Bulmer and I conducted called The New Symbiosis of Professional Networks. The research was conducted as part of our 2009 fellowship with the Society for New Communications Research (SNCR). Don and I began this research this summer in efforts to explore a greatly overlooked area in social media – how decision-makers are using social media in their work.