It seems to me that the best ideas come from spirited intellectual debate not predetermined conclusions made for us by our party affiliation or Facebook group.
One of the most critical components of social media marketing is determining how to effectively engage the target audience before even attempting to do so. This can be accomplished by listening to the conversations that are already occurring online even before building that Facebook fan page or Twitter account, a step that many marketers forgo.
Blogs are not about the news. They are what’s behind the news. If your company is only looking at blogs as another way to tout the company line, don’t blog. Stick with press releases.
If you bother to blog, be honest about your identity. Readers want to know the writer.
Blogs are storyteller’s dreams in the social media age. Take a tip from the unemployed and use the blogs as one means to tell your story and market yourself to the world.
Promoting your blog with Twitter is marketing, pure and simple. Like any marketing, you need to define your audience and then figure out how to reach them.