Learning the characteristics of technical writing may prove quite important for the reader usability of your business blog. In her three post series last year, “Tips and Tricks I Learned as a Technical Writer,” Neicole M. Creapeau went in to extensive detail about technical writing and its application to your blog. Read her series in the following links:
The battle for readers is going to be won by the bloggers who provide the most useful and entertaining content. A site providing a good, free tool that solves a common problem for your target audience is a link that’s going to be referenced and shared.
Many studies have shown that users scan web pages, rather than read them. So the first, and most important thing to know is, your audience isn’t reading your posts. They’re scanning.