Tag Archive for web 2.0

Sharing is Simple with AddThis for Firefox

Firefox just updated a cool tool called AddThis for Firefox.  After you download the app to your computer, a navigation bar will appear across the top of your screen.  As Firefox describes it, AddThis for Firefox makes “sharing and bookmarking simple. Have all your favorite web 2.0 social networking, bookmarking, blogging, and e-mail services at…

Your online reputation as content creator

As shared in my previous posts, the time has come for us to seriously think of managing our online persona and reputation. Web 2.0 tools have democratized publishing, blogging being one well known example. But, the lower the barriers to entry, the higher the need for staying relevant: the quality of the content that we are creating and sharing matters as well as how that is perceived and redistributed by others.

News Rules For Marketing & PR, According To David Meerman Scott

Back in 2007, when David Meerman Scott’s The New Rules of Marketing & PR blasted off to bestsellerdom, online social networking was just beginning to generate mainstream buzz. Facebook was only available to people with a .edu web address, Twitter was barely a twinkle, and YouTube though bubbling up, hadn’t truly blasted off. All three…

Traditional, Smart Marketing: Web 2.0 Will Not Take Its Place

I scratch my head when I see claims that Web 2.0 (or whatever buzzword of the day you want to prescribe to the concept) is revolutionizing marketing. It may be changing the scorecard for some, but for any savvy small business marketer, the concepts being introduced as new have been a way of doing business for decades. There will always be those who stampede toward the lottery promises and complain about their bankroll. Others just really get it.

Social Media Introduction

I meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends. They assume simply being on these platforms means they “leverage” social media!