Businesses, especially small businesses, need to develop a successful social media strategy that takes in to account the different social media platform technologies and how each fits into the business-branding process and the goals and mission of the businesses. Said strategy has to factor in what a business wants to accomplish and what role the strategy itself will play in the overall marketing plan of a business. If you are skeptical about investing the time it will take to develop a well-planned social media strategy, remember: if a business doesn’t plan, it plans to fail — jumping into social media just because it is hip will not do a business any favors
I recently received this note:
I’m currently an intern for a startup that is working on creating a set of tools for power bloggers. We’re in early alpha stages, so we’re looking for help from bloggers to shape the product with their input and feedback. I wanted to speak with you regarding whether anyone at the The Blog Zone / The Blogger’s Bulletin or any of your users might be interested in providing input to develop a tool to solve their problems and inefficiencies in blogging.
In October of 2004 I used Blogger to publish my first blog. It was so easy getting started with Blogger. In fact, my first blog is still on the Blogger platform. Little did I know that Blogger was only the first step of my blogging platform adventures.
In my previous posts, I introduced social media, its networks and channels, how it changed the face of marketing as we know it. In this post I will entertain the idea on why and how businesses should use social media as part of their marketing planning. There are still a lot of businesses fighting social media being skeptical about its application and try to find any excuses to why not to use it. The most common excuses (please let me know if you hear anymore so I can add them to the list) we “social media strategists” may hear:
One of the fun things about being a blogger is there’s always something new to learn regarding what you can do with your blog. Plug-ins, themes, design elements — there’s just lots of great new stuff cropping up all the time. WordPress — which is used by many a fine blog, including The Bloggers’ Bulletin, and my blog, The Communications Strategist — is a popular platform. Consequently numerous websites are
Social media has totally changed our lives and our way of communication with our prospects, our clients and even with each other, as shown in my previous posts. Day after day, email is used less as we communicate increasingly through social media networks, blogs or even through our beloved blackberries.The face of marketing as we know it has probably changed forever.