Executing your Social Media Strategy is ideally an everyday activity, but one that needs to be managed in the following targeted and focused manner:
If a picture is worth a thousand words, how much is a video on your website worth? Plenty more. Or maybe a lot less. It depends on the video. And the website. If you’re a personal “citizen” blogger you may be fine with something that’s homemade. People will often give you a pass. They’ll accept…
The country is still reeling from the upset that U.S. Senator-Elect Scott Brown pulled off in winning the special election to fill Senator Edward Kennedy’s Senate seat from Massachusetts. Imagine, a Republican Senator from the most Blue state in the nation.
Do you try really hard to keep up with your blog posts but find yourself hurried and frustrated?
Businesses, especially small businesses, need to develop a successful social media strategy that takes in to account the different social media platform technologies and how each fits into the business-branding process and the goals and mission of the businesses. Said strategy has to factor in what a business wants to accomplish and what role the strategy itself will play in the overall marketing plan of a business. If you are skeptical about investing the time it will take to develop a well-planned social media strategy, remember: if a business doesn’t plan, it plans to fail — jumping into social media just because it is hip will not do a business any favors
In my previous posts, I introduced social media, its networks and channels, how it changed the face of marketing as we know it. In this post I will entertain the idea on why and how businesses should use social media as part of their marketing planning. There are still a lot of businesses fighting social media being skeptical about its application and try to find any excuses to why not to use it. The most common excuses (please let me know if you hear anymore so I can add them to the list) we “social media strategists” may hear: