Social media has totally changed our lives and our way of communication with our prospects, our clients and even with each other, as shown in my previous posts. Day after day, email is used less as we communicate increasingly through social media networks, blogs or even through our beloved blackberries.The face of marketing as we know it has probably changed forever.
For those of you who use social media (and this including blogging) as a way to connect with potential customers/clientele, it’s a good idea to look at the current tools in your social media toolkit and then consider which current or new tools you want to use in the coming year.
In my first post I introduced social media and its meaning. This post, my second, is about the different social media networks and their proper use. Social media is not an advertising platform but it is a relationship building and nurturing platform. It is an organic online conversation between peers of more or less the same interests, wants and needs.
I meet people either in business meetings or in my personal life that tell me how excited they are on using social media, how much fun they have blogging – though they are the only reader of their blog – or that they use Twitter to let people know what they are getting for lunch, or on Facebook talking to their friends. They assume simply being on these platforms means they “leverage” social media!
Since the Internet became the go-to place for research, finding information, entertainment and socializing every business large and small has tried to come up with the best approach to branding, product recognition and monetizing their company’s presence on the web. It doesn’t appear that anyone one or any business has really figured out how to do this effectively.
If you’re on LinkedIn or Twitter then you’ve really already said, “Be active.” But, practically speaking, what else should or can you do? Do you know what’s being said about your company? About your products or suppliers? What about you? Here’s my practical approach.