Regardless of your coffee preference in the ongoing Starbucks versus Dunkin’ Donuts taste debate, Starbucks has become so pervasive in our world that it bears study. In The Starbucks Experience published in 2007, author JosephMichelli reviews what has made Starbucks not just a new product or service, but part of our current cultural experience.
New cultural experience? Sounds a bit like blogging, and no surprise – there are clear blogging lessons to be learned from Starbucks — five of them to be exact. At Starbucks, they are called the “Five Ways of Being.”
- Be welcoming
- Be genuine
- Be considerate
- Be knowledgeable
- Be involved
It’s a great map for a great blog.
- Welcoming – make sure your format, tone and content let a reader know you want to be read.
- Genuine – use your own voice and write from your own experience.
- Considerate – let the conversation evolve and be open to all opinions.
- Knowledgeable – if you’re an expert in your own field, share your expertise. If you’re learning about your field, don’t pretend to be someone you’re not. Share what you’re learning and share your excitement or passion about your chosen endeavor. The experts will likely pony up in the comments area.
- Involved – stay up-to-date with your topic, field and readers. Know what matters and why, and keep posting. If you don’t post regularly, you’re not involved, so why should anyone else care?
So, get or brew yourself a cuppa Joe from whatever brand, sit in front of your computer and blog away the Starbucks way.